Words Bookstore
Brand ID
In 2010, a philanthropic couple with a big idea purchased a bookstore in Maplewood, NJ.
They wanted to use the store as a way of employing autistic teens, helping them learn basic skills that would help them be independent later in life.
Barker DZP volunteered to name and brand the store, including merchandising.
The name “WORDS” was selected as an obvious reference to books, but in logo-form, the brackets “trap” the WORDS–a reminder of the challenges many autistic children have in expressing themselves.