Third Rail

Creative firms often like to distinguish themselves through irreverence and attitude. Such was the case with a new Soho-based Motion Graphics shop who tapped Barker DZP to help them name the company and create a distinctive logo. 

Third Rail was chosen to evoke a sense of “dangerously powerful creativity,” and the logo pulls from the visual vernacular of the New York Subway, but with a creative (and morbid) twist.