PGE, or Procter & Gamble Entertainment, is P&G’s production arm, handling The People’s Choice Awards, the Walmart/P&G Family Movie Night, and other shows and digital properties.

Barker DZP designed a new brand identity and web site to better reflect PGE’s immersion in the world of entertainment, helping to properly position PGE as a high quality production partner for a wide range of studios and co-marketing brands.