PGE

PGE, or Procter & Gamble Entertainment, is P&G’s production arm, handling The People’s Choice Awards, the Walmart/P&G Family Movie Night, and other shows and digital properties. 

Barker DZP designed a new logo that both ties PGE to its parent company, but also separates it from what we expect from P&G. The use of blue, as well as the P and G touching, signifies PGE’s union with Procter. But the E pushes slightly away, a nod to Entertainment being its own division. Finally, a singular spotlight serves as a lens or portal into the exciting world of film and television production.