OUR CHALLENGE
Since its inception in 1975, The People’s Choice Awards (PCA) was a once a year brand that only entered the public consciousness one day in January. Owned by Procter & Gamble, PCA sought an agency that could help them transform the property into a 365 day-a-year brand franchise and fundamentally establish a new monetization model. Following a review, Barker DZP was selected not only to support tune-in and voting for the Awards Show, but also to create a digital destination for the avid entertainment fan to engage with their passions every day.

SOLUTION
Our first solution was to create a new People’s Choice brand identity, sans “Awards,” as we sought to broaden the relevance of the brand beyond the annual show. Secondly, we created a digital portal for everything Hollywood, serving as an open forum for fans to voice opinions, participate in polls, and ultimately allow PCA to become the official voice of entertainment fans all year. Behind our “Voice Your Choice” tagline, PeoplesChoice.com was born in October 2009. On-air, print and digital advertising currently supports voting and the telecast each year.

RESULT
Now in our 5^th year of partnership with P&G/People’s Choice, the website has nearly a half million opted-in members and often peaks at over 250,000 unique users per day. The annual telecast is viewed by approximately 8,000,000 Americans per year and, in 2011, our banner and print campaign generated over 100 Million Votes – more votes than were recorded in the last Presidential election.