Platts
100 Years Print Campaign
McGraw Hill’s Platts division is the oldest commodity pricing service in the financial industry, with over 100 years of experience.
For their centennial campaign, they asked Barker DZP to focus on their exclusive presence in emerging markets and virgin territories in oil, petrochemicals, wind, coal, and natural gas.
The campaign literally places the brand within each industry context, promising that Platts has you covered anywhere in the world.