Macy's

To capitalize on Fashion Week, Macy’s Herald Square worked with Barker DZP to create a Magic Fitting Room sales promotion. Customers visiting the store could enter a special dressing room, and, with the help of an iPad App, could try on the Fall fashion line virtually. 

Promoted by this :60 spot, the Magic Fitting Room generated tremendous store traffic, with customers lined up to try it all week long.