Kiss
ImPress Print
Critical to the success of imPress Press-on Manicure was its positioning against the polish category rather than artificial nails.
Since imPress parent company Kiss Products already controls 70% of the artificial nails market globally, the only place for expanded penetration was against polish.
This unique Print Magazine configuration acts as both a launch ad and an advertorial at once, pushing the brand message on the right, and offering the “polish” colors on the left.