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Print Campaign 
Billboards drove to retail. 
Point of Sale (Available in Walgreens, Walmart, CVS, Duane Reade, etc) 
Banner units drove to a central microsite. 
Rich media units expanded to reveal video content. 
Microsite featured exclusive content with Nicole Scherzinger. 
Microsite featured lots of demos on how-to-apply and how to wear ImPress. next