Kiss

Using new technology from Oggi Finoggi, Barker DZP created a uniquely rich in-banner experience for imPress. This new unit allowed us to essentially replicate the entire microsite experience within the banner, without leaving the page. 

Users could watch the commercial, a how-to video, and a behind-the-scenes film featuring Nicole Scherzinger, as well access our “Try-On App” and a store locator.

Interaction scores were extraordinary, and click through rates were 40% above norm.