IDB Bank
Positioning
IDB Bank is a strong, conservative commercial bank with tremendously personal service. They didn’t need a bailout, and they remained stable while other banks teetered.
But after the banking debacle of 2008, we knew that no one would believe that a bank could actually be “good.” Then we realized we didn’t have to be; we just needed to be better than the other guys.
Not only does “The Better Bank” differentiate IDB, but it also sets expectations that the brand truly delivers upon.