GCG

Garden City Group, one of the leading corporations in legal administrative services, wanted to overhaul their image to present a more powerful and capable brand. 

Barker DZP’s first recommendation was to reduce the name to an acronym, GCG, to eliminate the provincialism of their former name.

In design, we created a custom font to communicate stature and confidence, while also generating a sense of momentum through the use of 7 arrows.

Can you find them?