Flagstone

Boutique mortgage REIT firm Flagstone Securities was small, lean, and based in the Midwest. But their competition was some of the biggest investment banks on Wall St.  In head to head meetings, Flagstone often won the business, a testament to their expertise. But they need a new brand identity to help pave the way.

Barker DZP’s solution was a lockup of two capital Fs, forming four stepping stones in the negative space. This created the pathway to support a new tagline, “Step Ahead.”