From all the fragrances out there, how can you know which one is right for you? DKNY has the answer thanks to a powerful app and retail kiosk designed and built by Barker DZP. Using a simple “personality configuration” quiz, the software then suggests the fragrance best suited to you–with amazingly accurate results. Sell through of DKNY fragrances was so strong using the app that large scale wall mounted touchscreens are being installed at retail all over the world.