Comcast

Comcast SportsNet is a network of 11 regional sports channels, tapping into fan fervor for their local teams. With many sports being watched in bars, Barker DZP created a “coaster campaign” as an extension of our male-centric “Are You Fan Enough?” brand theme. Some coasters played on “bar themes” like pick-up lines while other were localized to each city. In Chicago, for instance, one coaster read: “We like ‘em big and Buehrle.” (Mark Buehrle was then the ace of the White Sox.)