CMT Network wanted to communicate the strength of their audience to Media Planners and Buyers for increased ad sales revenue. But how do you get young, Manhattan-ite “Appletini” hipsters to like good ole country? Barker DZP’s answer was, you can’t. Ever. So don’t even try. Instead, get right in their face with the numbers. It’s not about whetherthey like country. It’s the fact that 140 Million Americans do. This aggressive campaign made it clear that no planner or buyer can afford to ignore “America’s Most Powerful Audience.”