They say business is war. And if that’s the case, you better have the best weapon. That was our strategy behind positioning Bloomberg Television in the face of powerful competition from leader CNBC and upstart Fox Business Channel. By depicting our viewers as the “king-predators” of the business world, we reinforced Bloomberg’s pinnacle position as the world’s highest quality provider of financial news and information. Campaign received Promax/BDA awards for both Consumer and Trade print.