Conjure
Cognac Packaging
When Hip Hop star Ludacris partnered with Birkedal-Hartmann to create a new cognac targeting upscale urban clubbers, Barker DZP was selected for Naming and Package Design. For inspiration, we looked to New Orleans, the confluence of French and African American culture. Evoking the mysticism and magic of that spirit, the name CONJURE was born. The packaging evokes classic Parisian cafe signage with a frosted french toile pattern etched on the glass. But in a subversive twist, a closer inspection of the pattern reveals a more modern and lascivious scene.