Belvedere Trust

Belvedere Trust is a San Francisco-based investment bank focused on China. Barker DZP developed a new logo for the firm that balances their Bay Area roots with their understanding of Asia. 

We chose the Golden Gate Bridge not only to signify San Francisco, but also to bridge two continents. The flying crane is the Chinese symbol for longevity, health and prosperity. And lastly, the overall design was inspired by the elegance and sophistication of Napa Valley wine labels.