here was a time when agency people from all disciplines sat around a table and discussed how their various talents could be combined to further a client’s business. There were no subsidiaries, divisions or multiple profit centers. Billing values were not discussed – value to the client was paramount.

Agency people were multi-disciplined and multi-talented; writers sang in bands, account managers had art shows.

It was hard to tell the difference between an agency CEO and an assistant AE. They were both working on client business, often side by side.

The agency was integrated.

At Barker DZP that time is right now. We are…

The Agency: Re-integrated.