Nicole Scherzinger stars in this new spot for ImPress Press-on Manicure for client Kiss Products. The :30 spot is currently airing on FOX, MTV, The CW, Bravo, E!, and ABC Family. Directed by Chris Applebaum of music video fame (Rihanna, Britney Spears, Selena Gomez), this commercial feels like a live performance while showcasing the product benefits and styling choices. The spot is accompanied by a behind the scenes video produced for social media and an ImPress branded microsite.
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